Bob Bowman, best known as the coach for the record-breaking run of Michael Phelps, is one of the most successful coaches in sports history. This is his motivational book about winning in all walks of life. Using ten key concepts, Bowman teaches you how to set goals and stay motivated to achieve them. He explains that taking risks is the key to success in any pursuit, and coaches you on how you can become more risk-tolerant. By following the Golden Rules, you will learn to visualize in order to achieve your goals, and that above all else, dedication to your training, your job, or whatever area it is you are seeking to triumph in is paramount for success.