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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

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Binding: Hardcover
List Price: $39.99
Our Price: $5.06 $3.79 CAD
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ISBN: 9781524763084
Publisher: Currency
Language: English
Page Count: 336
Publication Date: 2/19/2019
Size: 9.53" l x 6.36" w x 1.17"
Series: N/A

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it - while highlighting the specific strategies potential startups use to gain a competitive edge.

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