Every year on the March break, book-loving customers come from far and wide to visit our retail store location and participate in the Book Outlet Box Sale. Tables upon tables are filled with damaged product or slow selling/excess titles that are accumulated over the year from our warehouse location. About a year goes into preparing the 24,000 sq ft warehouse to become a veritable candy factory of books, lined with overladen tables. It has become such a popular local event that our marketing was made easy by the enthusiasm and involvement of the customers, proving day after day that they look forward to this year-round.
Box Sale 2017
This year’s sale proved to be one of the very best in several regards. The product we procured over the year was a big driver of sales. We were selling books by Emma Donoghue, Stephen King, Jeffrey Archer, Ken Follett, Oliver Jeffers, Sandra Boynton, Julia Donaldson, and so many more! It’s no wonder our customers came in chaotic droves first thing in the morning to rush in and peruse the tables. In past years, we have been accustomed to a line up at the door and rush when we open, but this year was an exceptionally busy year, partially due to the excellent social media campaign that got our customers so excited for this event. As well as visual teasers and daily advertising, we ran a number of new and thrilling contests for our customers, such as hiding boxes in the store and having people rush in to find them, hosting coloring and writing contests for the youth, and a Facebook Like & Share post that reached over 218,000 people, all with the enticing prize of a free box at the sale. Perhaps the most exciting promotion we ran throughout the sale was our Golden Ticket promotion, where we hid a number of shiny tickets within the stacks of sale books, which also entitled the customer who found it to a free box of books at the sale. As a result of all of this incredible dedication and effort from the store staff, we exceeded our past sales results, making this year the best Box Sale ever at a total of 3536 boxes in three days.
We hope this might inspire you to run your own exciting sale in your store that garners a lot of attention! Do you have more questions about the sale and promotions leading up to the event? Please comment below.